Does anyone know exactly how “Over-the-Top” (OTT) impacts the digital advertising ecosystem? Cable TV viewers have been on the decline, whereas OTT and Connected TV (CTV) viewers are expected to steadily increase in the coming years. What does all of this mean for the advertising industry?
As content across digital becomes more accessible, consumer behavior will drastically shift and continue to evolve. Ad spend follows where people are consuming content. And ad fraud follows the media dollars, especially with higher CPMs. How can you prepare yourself for the OTT evolution?
Business Development Director
Mathieu Scott de Martinville
Senior Product Manager, Digital Video Ad Technology
Sed ac dapibus augue. Nulla sollicitudin scelerisque velit, quis fringilla leo sagittis sed. Nulla condimentum tincidunt leo. Aenean finibus est vitae sem dictum egestas. Etiam libero mauris, mattis eget porttitor quis, elementum ut neque.