Risk means different things to different brands, and while the idea of mitigating risk isn't new, the challenge is certainly more urgent today than yesterday. Nearly 1 in 10 impressions is surrounded by unsafe or inappropriate content that can damage brand equity, and as a result, brands' willingness to advertise online. One bad placement can create crisis communication issues and extensively damage relationships with consumers. Join us as we discuss brand safety in 2018, what it means to the industry, and how to combat the issue.
Brad Timmers (IAS)
Director, Product Management
Senior Manager, Product Marketing
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