Get your guide
to viewability



Viewability: the essentials

Advertising is all about getting your message in front of the right people at the right time, to influence consumer behavior and actions. So, when as much as 50% of digital ads aren't viewable, it’s no surprise that viewability has become a top concern in the advertising community. This guide gives you:

  • An overview of the industry guidelines to viewability and how it's measured
  • Context into the differences across environments, channels, and devices
  • Steps to improve your viewability
  • Perspectives from buyers and sellers
  • Key insights into the impact of viewability on consumers

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