GLOBAL UPDATE

Media Quality
Report

H2 2020 Benchmarks

Global insights, actionable metrics

2020 brought unexpected changes affecting every aspect of life — and the digital advertising industry is no exception. As the world moves forward, IAS has taken a look at how unforgettable global events shaped digital advertising in an unprecedented year.

In our H2 2020 Media Quality Report, we leverage our vast data to evaluate global trends and provide actionable metrics that reflect an evolving landscape. IAS measures trillions of data events each month globally, providing the scale to observe media quality developments in real-time.

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Campaign Medium:

Campaign Name:

Campaign Source:

Campaign content:

Campaign term:

Adwords gclid:

Known vs Unknown:

Named Account:

Named Lead:

Which platforms are part of your media plan?

Thank You

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