In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand’s image and message.
This Media Quality Report leverages the vast dataset we collected in the second half of 2019. By using our unique combination of science and scale, IAS has developed a media quality standard against which our partners and the greater ad tech industry can measure their campaigns and inventory.
Download the global report now to set your bar for future campaigns.
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