What's Next for Brand Safety in 2021?



In the past year, extraordinary world events have spurred a huge amount of content creation and media coverage – but also boosted hate speech and brought to light misinformation and fake news. This has left many marketers worried about the environments in which their ads appear and brand safety best practice.

Tune into this on-demand webinar on the evolution of brand safety challenges, co-hosted by IAS and Taboola and hear our industry experts discussing:

  • How to put brand safety first without over-blocking content and unnecessarily limiting reach
  • How the understanding of brand safety & suitability has changed in 2020 and what this means for 2021 and beyond
  • How to use verification data to better inform campaign performance


Becky Degiorgio, Paid Search Director, iCrossing
Patrick Zinga, Digital Strategy & Planning Lead Europe, Starcom 
Paul Astbury,
Business Development Director, IAS
Rachel Waine
, Digital Director EMEA, Mediacom

Stacey Delaney, Country Manager, Taboola

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Thank You

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