Do you know how “Over-the-Top” (OTT) impacts the digital advertising ecosystem?
Traditional TV subscriptions have been on the decline, whilst OTT and Connected TV (CTV) viewers are expected to steadily increase. As content across digital becomes more accessible, consumer behavior will shift towards these environments - and as the ad spend follows the consumers, so will the ad fraud.
So what does all of this mean for the advertising industry and how can you prepare?
Watch our webinar and discover how you can prepare yourself for the OTT evolution.
Business Development Director
Product Strategy Director
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