With the unparalleled reach and universal adoption of social media, it's no surprise that it is becoming a significant channel for advertisers to reach online consumers, with ad spend projected to reach $96 million in Singapore alone by 2025. As media budgets continue to flow to social platforms, how can advertisers unlock the power of context to protect and grow their brands?
In our latest research, IAS aims to shed light on consumers' overall social media usage and better understand their perception of in-feed advertising. Specifically, how does the contextual relevance of in-feed advertisements impact consumer perception and influence purchase intent?
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