Streaming Wars:

How connected TV is shaping the
future of content consumption


Have paid streaming services peaked?

It's no secret that connected TV adoption has skyrocketed in recent years. Consumers are drawn in by the ability to stream their favorite content – and drop unwanted cable providers – by selectively subscribing to content providers who meet their preferences and budget.

But what happens when subscriptions start to add up? We asked 1,270 consumers about their connected TV usage and preferences when it comes to paying for subscription services.

Download our latest research to hear how consumers feel about the Streaming Wars. 

Download now

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