ON-DEMAND WEBINAR

The Post-Cookie Fallout:

How publishers can capitalize on contextual intelligence

On-demand recording is now available

In the wake of cookie restrictions and increasing privacy legislation, marketers are looking for alternative ways to reach their desired audience and demanding accurate contextual targeting at scale. This shift is the perfect opportunity for publishers to take back control of their first-party data. To succeed in 2020, publishers need to shift their focus to contextual intelligence, reduce waste, and regain control of their inventory. Learn what you can be doing to avoid the post-cookie fallout and increase your yield in the wake of industry change. Watch the webinar on-demand now to get ahead of the post-cookie curve.

Presenters

Alynn Beyder, Senior Product Marketing Manager, IAS
Yvette Lapompe, Senior Product Manager, IAS

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