Bringing the intention of the OM SDK across the finish line

The Open Measurement initiative was created to solve an industry-wide challenge: consumer attention had gone mobile, but advertiser spend was largely inhibited by the lack of standardization among third-party viewability measurement providers.

Since its development in 2017, the Open Measurement SDK has been integrated with over 60 major app publishers and ad SDKs including Pandora, Google, InMobi, and Verizon Media, and is now available on billions of devices worldwide. Despite this adoption, advertisers still face challenges when it comes to targeting OM SDK enabled inventory.

Download the OM SDK Mini Guide to learn the ways in which Open Measurement has shaped the digital advertising ecosystem for the better— and how to bring its objective across the finish line.

Download mini guide

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