Transparency, trust, and the trends that will shape the next 12 months

As the industry reflects on the trends and technology that influenced 2021, IAS conducted a deep dive into what will shape 2022: The Industry Pulse.

In our survey of India's top media experts, IAS discovered…

• 77% of marketers are prioritising mobile, with 71% prioritising social media
• Ad fraud is a key concern across mobile (78%) and social media (86%) environments
• The majority of industry experts say third-party verification is important to ensure quality of mobile (72%) and digital audio (68%) inventory

Interested in learning more? Download the 2022 Industry Pulse and join us in helping advertisers and publishers anticipate, innovate, and excel in 2022.

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