With another year under our belts, IAS isn't looking back on what's behind us — instead, we've got our eyes poised on the future. For our 2021 Industry Pulse report, we surveyed industry experts on the trends, technologies, opportunities, and challenges that will propel us into the next generation of digital advertising.
In 2020, consumers stayed home, the media navigated global crises, and the advertising industry adjusted to shifting budgets, behaviors, and preferences. The coming year will continue to shape, shift, and surprise our industry, and the experts have weighed in on what's in store.
Ready for take-off into 2021? Explore the Industry Pulse report.
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