In the past, holiday shopping season conjured visions of catalog cutouts, shopping malls, and competitive buyers bustling for deals. Now, consumers can simply turn to the nearest screen to conduct research, find deals, and hit 'Buy now' on the perfect gift for a special someone.
As the giving season becomes increasingly digitized, the advertising industry has also evolved to embrace e-commerce. From retailers to e-commerce sites and even social platforms, brands today are able to reach consumers from all angles. But how do consumers prefer to shop?
IAS asked US consumers about their shopping preferences and perception of digital advertising during the holiday season.
Fill out the form to access the research, or watch our video walkthrough with Paul Canlas, IAS Director of Research & Insights, for the top takeaways.
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