Does viewability drive conversions?




Case study with GroupM

The average person is exposed to over 4,000 ads per day, making it difficult for brands to cut-through the digital noise, capture consumer attention, and convince consumers to take action. To quantify digital campaign effectiveness and its impact on driving meaningful conversions, Integral Ad Science partnered with GroupM to conduct a series of scientific studies spanning three major brands. 

IAS's Online Conversion Lift solution allows brands to measure incremental lift across predetermined conversion events, pinpoint optimal ad frequency, and identify ideal Time-in-view for campaign exposure. This study outlines best practices for each brand participant to plan effective, outcome-driven digital campaigns. 

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