Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning of all media quality threats.
So considering the danger that misinformation presents for the digital landscape, how can advertisers proactively protect their campaigns against this growing threat?
In our latest research, IAS partnered with "YouGov" to uncover the challenges that misinformation, disinformation, and fake news pose on digital media strategies. Our research found:
Download the full research, Misinformation & Media Quality, to explore the actions that digital media experts are taking to protect their campaigns against the growing threat of misinformation.
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