Extended Contextual Targeting
Verizon Media’s DSP now offers IAS’s Extended Contextual pre-bid segments for contextual targeting across your programmatic ad buys. The capability, powered by IAS’s brand suitability solutions, means that advertisers have access to a carefully curated and extensive list of 100+ industry-specific, topical, and seasonal targeting segments. These segments complement existing IAS brand safety and content avoidance controls already available within Verizon Media DSP.
To learn more about this exciting integration, download our one sheet.