Brand safety has evolved. From the influx of user generated content to coverage of increasingly sensitive topics, brands need solutions that ensure they appear in safe environments without missing out on valuable publisher inventory. Most brands likely agree on what content to avoid, but they probably have different ideas about what content environments are best for their individual brands.
That’s where Context Control comes in.
During our digital summit with IAS and industry experts, we discuss the nuances of brand suitability and why control over context is critical for the entire digital ecosystem.
With presentations from:
And panelists including:
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