Brand safety:

the essentials


About the guide

With the rise of fake news and brand safety issues making headlines it’s more important than ever to ensure your advertising appears alongside content that is right for your brand. Our comprehensive guide gives you:

  • An overview of how brand safety is measured and the varying levels of risk
  • An understanding of risk across devices and environments
  • Buyer and seller perspectives
  • How fake news impacts brand safety
  • Steps to protect brand image and reputation
  • Things to look for when choosing a brand safety partner
  • And more

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