Brand safety:

the essentials

About the guide

With the rise of fake news and brand safety issues making headlines it’s more important than ever to ensure your advertising appears alongside content that is right for your brand. Our comprehensive guide gives you:

An overview of how brand safety is measured and the varying levels of risk
An understanding of risk across devices and environments
Buyer and seller perspectives
How fake news impacts brand safety
Steps to protect brand image and reputation
Things to look for when choosing a brand safety partner
And more

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Thank You

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