Press Play: 

CTV & Ads

How connected TV is shaping the future of digital content consumption in Australia



Consumer adoption of CTV has been on the rise for years, and content streaming is the new household ritual. However, the advertising landscape on CTV has been slower to evolve. Questions about measurement and standardization have stalled adoption and innovation in the industry. But when it comes to CTV, people are sold.

To understand the future of CTV and advertising, IAS asked AU consumers about their CTV usage and how they feel about the ad-supported streaming experience. We presented the findings of this report at a recent event in Sydney.

Fill out the form to the right to listen to the fantastic presentation by Jessica Miles, ANZ Country Manager. 

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