RESEARCH

Amplifying Media Quality in Digital Audio

Explore industry expectations & media quality opportunities in audio advertising

Leaning into media quality for digital audio

Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.

So as audio skews even more towards digital, how can advertisers best follow the ears of consumers and ensure media quality in their digital audio ad placements?

In our latest research, IAS partnered with YouGov to understand media experts' perceptions on the current state of digital audio advertising and determine areas of opportunities for media quality in audio. Here's a sneak peek at what we found:

93% of media experts are likely to use a form of digital audio advertising
63% of media experts see audio as both a brand and a performance driver
87% of media experts are concerned about ad fraud in audio

Download the full research, Amplifying Media Quality in Digital Audio, to find out how media experts are approaching the rise of digital audio – and how this growing format can turn up the opportunities for your brand.

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