Major sporting events bring in vast viewership in the U.S., with a projected 65.5 million viewers in 2022 alone. And as sports programs become even more reputable for their can't-miss ads, it's no surprise that marketers are actively seeking these ad placements to reach consumers.
But how can advertisers truly tap into the massive sports audience to drive engagement?
In our latest research, we wanted to understand the consumer ad experience when watching major sports events. Specifically, we aimed to uncover how the ad experience differs between traditional TV and digital streaming platforms.
Our research revealed:
Download the full research, Game Day Digital Strategy, to get your marketing campaigns ready for kickoff.
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