[RESEARCH] Social Media Ad Receptivity

With the unparalleled reach and universal adoption of social media, it's no surprise that social ad spend is projected to reach $82 billion in the U.S. alone by 2023. Media budgets are flowing to social platforms, so how can advertisers optimize their ad spend and tap into the power of context?

In our latest research, IAS aims to measure consumers' overall social media usage and better understand their receptivity to in-feed advertising. Specifically, how does the contextual relevance of in-feed advertisements impact consumer perception and influence purchase intent?

Here's a sneak peek into what we discovered:

85% of consumers have engaged with ads on social media in the past year
60% of consumers are unlikely or very unlikely to purchase a product or service advertised near unsafe content on social feeds
46% of consumers are likely to remember an in-feed ad if its message relates to the adjacent social content

Download the full research, Social Media Ad Receptivity, to find out more.

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Campaign Medium:

Campaign Name:

Campaign Source:

Campaign content:

Campaign term:

Adwords gclid:

Known vs Unknown:

Named Account:

Named Lead:

Which platforms are part of your media plan?

Thank You

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RESEARCH

Social Media Ad Receptivity

Driving engagement with in-feed advertising

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Thank You