How context informs consumer perception

The digital advertising landscape is shifting, and one thing has been made clear: context matters. IAS research has shown that the quality of an advertising environment can influence how consumers perceive ads and associated brands.

In the Power of Context, IAS’s latest APAC research, which surveyed over 2000 consumers in Singapore, Indonesia, Australia and Japan, IAS digs deeper into the power that context has over consumer perception.

We found that consumers are extremely receptive to contextually relevant ads: The report suggests a whopping majority of consumers in APAC - 96% in Indonesia, 91% consumers in Singapore, 86% consumers in Australia, and 75% in Japan prefer digital ads to appear alongside relevant content.

Download The Power of Context reports produced for Australia, Indonesia, Japan and Singapore today and learn how context informs consumer perception in these different APAC regions.

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