Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google


The case study shows tag wrapping time reduced by 50%, along with an increase in ROI.

As the world's largest media network, OMD is known to drive efficiencies on behalf of clients and pride themselves on the quick turnaround times from campaign briefs to the campaign go-live. However, tag wrapping has been traditionally time-consuming. To accelerate, automate and streamline the processes of getting campaigns live, OMD New Zealand partnered with IAS to utilise automated tagging- the only automated verification within Google Campaign Manager.

Through this partnership, OMD New Zealand achieved the following results for two of their largest customers during the busy retail period of Q4:

  • Decreased tag wrapping time by half The tag wrapping time reduced from 5 min to 2.5 min- down 50%. The OMD operations team saved 32 hours in Q4
  • Increased ROI by mitigating unsafe/ IVT inventory: For every $1 spent on IAS Firewall, OMD NZ saved $98 on unsafe/ IVT inventory

  • Reinvested media savings. OMD New Zealand was able to reinvest the budget from 1.3 million unsafe/IVT impressions.

Download our case study to learn more about how IAS’s Automated Tag with Google helped OMD New Zealand cut tag wrapping time in half for two of their largest customers.


Thank You

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