As the world's largest media network, OMD is known to drive efficiencies on behalf of clients and pride themselves on the quick turnaround times from campaign briefs to the campaign go-live. However, tag wrapping has been traditionally time-consuming. To accelerate, automate and streamline the processes of getting campaigns live, OMD New Zealand partnered with IAS to utilise automated tagging- the only automated verification within Google Campaign Manager.
Through this partnership, OMD New Zealand achieved the following results for two of their largest customers during the busy retail period of Q4:
Download our case study to learn more about how IAS’s Automated Tag with Google helped OMD New Zealand cut tag wrapping time in half for two of their largest customers.
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