IAS Academy
The industry’s first verification
program for digital professionals



Grow your digital marketing career

The constant pace of digital advertising development and evolving consumer demands continue to make the digital landscape more complex and bring new challenges for those of us in the advertising ecosystem.

While navigating this dynamic yet complex landscape, it is critical that you are confident in the investment of your digital ad spend, understanding whether your ad had the opportunity to be seen by a real consumer and that it appeared in an appropriate environment. With ad verification, this is possible as it provides measurement and transparency into the performance of digital advertising and help you understand the true value of your investment.

We are launching IAS Academy to enable you to protect your digital investment in the age of uncertainty and in the same time boost your digital marketing skills!

Our detailed programme with flexible self-paced training and assessments will empower you to navigate the ever-changing digital landscape and maximise the effectiveness of your media investment. Explore the curriculum below and earn your digital badge today!

Verification Foundations
This module provides an introduction to the fundamentals of digital advertising and how verification can ensure that your ads are seen by real people in a safe and suitable environment.

What we'll cover:
  • The challenges and trends facing digital marketers
  • Measurements standards
  • Leveraging verification to reduce waste and bring efficiencies into media buying

IAS Product Expert
By the end of this practical module, you will know how IAS can empower you to find Quality Impressions™ your competitors might be missing so that you can efficiently and effectively reach your ideal audience.

What we'll cover:
  • How to take control of your media investment and protect against ad fraud using IAS Products
  • How to appear alongside digital content that is best for your brand
  • How to achieve greater transparency in programmatic and improve campaign performance

IAS Specialist
In this course, you will master the IAS platform, understand the IAS campaign process and you will be on your way to efficiently launch your next campaign.

What we'll cover:
  • How to launch a campaign on the IAS Platform
  • How to tag a campaign with IAS tech
  • How to troubleshoot common issues

Got questions? Explore our FAQ here.

Get started today! Fill out the form to enroll your team in the IAS Academy.

Enroll now

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