CONSUMER RESEARCH

Holiday Shopping Habits Unwrapped

Consumers on digital advertising preferences during the holiday shopping season

How do consumers prefer to shop during the holidays?

Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands are able to reach consumers from all angles. In this year's holiday shopping research, IAS asked U.S. consumers about their shopping preferences and perception of digital advertising during the holiday season.

How do consumers prefer to shop during the holidays?
How soon will they start checking off their lists?
Where are consumers looking to purchase? And what devices are they using?

The advertising industry has evolved to embrace the shift to eCommerce during the holidays, but what else can marketers do to engage with holiday shoppers in this evolving eCommerce landscape? Download "Holiday Shopping Habit Unwrapped" to find out.

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