IAS surveyed the Digiday audience to capture the state of the CTV space

As consumers continue to stay indoors, connected TV (CTV) is getting its time in the sun: 90% of consumers report that they now have access to a CTV device. But even before the global pandemic led consumers to self-quarantine, CTV adoption was already on the rise, with 60% of the population predicted to watch CTV by 2022, according to eMarketer.

In “The State of CTV,” IAS surveyed the Digiday audience to capture the state of the promise—and the pitfalls—of the CTV space. The survey not only gauges levels of understanding toward CTV but also explores what is driving advertisers’ interest, innovations, and successes across their CTV campaigns.

Download our research with Digiday to learn more.

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