IAS Contextual Avoidance available in Google Display & Video 360
IAS pre-bid segments are available for ad fraud protection, viewability optimization, and brand safety protection within Google Display & Video 360. With the addition of IAS contextual segments for content avoidance, marketers are now able to optimize their campaigns to meet their performance goals. When activated, IAS contextual segments proactively filter out content that doesn’t align with a brand’s suitability standards.
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