We have seen a rise in concern around brand safety due to the recent headlines surrounding fake news, extremist videos and hate speech. Everyone is pointing fingers, but no one is offering a solution.
Join us as we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively tackle brand safety challenges.
Presenters
Brian Murphy
VP Product, International
Victoria Chappell
Marketing Director EMEA
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