About the report

We release our Media Quality Reports twice a year to help the advertising industry better understand their ability to effectively influence consumers. In our H2 2016 Media Quality Report, you’ll find highlights on the state of media quality in global online advertising for display and video inventory, across multiple media metrics. This report provides key insights based on the hundreds of billions of impressions analysed monthly in H2 2016.

We release our Media Quality Reports twice a year. Our goal is to help our customers and partners better understand their campaigns’ ability to influence consumers and provide them with the data they need to invest with confidence.

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